BRANDVERIVO / SERVICE 02

Paid Advertising & Performance Marketing.

Reach prospective customers with focused paid campaigns. We connect creative, targeting and conversion tracking so your budget has a defined purpose and performance can be reviewed.

BUILT AROUND YOUR BUSINESS

Who it’s for.

Businesses ready to invest an agreed media budget in lead generation, sales, bookings or app promotion.

What we measure

Spend, conversion rate, cost per enquiry, lead quality and return on ad spend where reliable revenue data exists.

WHAT WE CAN HELP WITH

Your service toolkit.

Google Search Ads, Display Ads and YouTube Ads

Reach potential customers through relevant Google searches, visual placements and video campaigns. Select formats around your objective and connect ads with suitable landing pages and measurable actions.

Google Shopping Ads for eligible e-commerce businesses

Promote eligible products using a connected product feed and Shopping campaigns. Review product information, campaign structure and performance to focus spend on commercially relevant opportunities.

Performance Max campaigns

Build goal-based campaigns using your approved creative, audience signals and product data where relevant. Review available performance insights and conversion quality to guide budget and asset decisions.

Meta Ads across Facebook and Instagram

Create Facebook and Instagram campaigns around your offer, audience and conversion goal. Test creative and messaging, then assess both campaign costs and the quality of the resulting enquiries.

LinkedIn Ads for B2B and recruitment

Use professional audience targeting to promote B2B offers or recruitment opportunities. Develop relevant messaging and enquiry journeys for decision-makers or candidates, with reporting tied to the campaign objective.

Remarketing and retargeting

Reconnect with eligible audiences who have previously interacted with your website, content or business. Tailor follow-up messages to their interests and stage of consideration within platform and consent requirements.

Lead-generation, app-install and app-promotion campaigns

Choose the campaign objective and message that match the action you need, from an enquiry to an app installation. Connect the destination and tracking so campaign results can be interpreted meaningfully.

Campaign testing, budget allocation and optimization

Compare creative, audience and landing-page variations against agreed performance indicators. Reallocate budget based on useful evidence while keeping your overall spend and business priorities in view.

Conversion tracking and cost-per-lead analysis

Connect campaign clicks with defined enquiry or purchase events and review the cost of those actions. Separate raw lead volume from lead quality so optimization supports real business opportunities.

FROM BRIEF TO DELIVERY

A practical path forward.

01 / DISCOVER

Understand your starting point

Review your business goals, audience, current assets and access requirements. Agree on the priorities and how success will be assessed.

02 / BUILD & LAUNCH

Turn the plan into action

Confirm deliverables and responsibilities, prepare the selected services and obtain your approval before launching work that needs it.

03 / REVIEW & IMPROVE

Make the next move informed

Review delivery and relevant performance indicators. Identify improvements and agree the next actions within your project or monthly scope.

Every engagement is scoped individually. Timelines, service quantities, revisions, access requirements, platform fees and reporting frequency are confirmed in your proposal. Outcomes depend on your market, offer, budget and implementation.

LET’S CONNECT THE DOTS

Make this part of
your growth plan.

Tell us about your business and we’ll discuss a suitable scope for paid advertising & performance marketing.

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BETTER TOGETHER

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