App-launch campaigns
Plan launch messaging, creative assets and channel activity around your app's target users. A coordinated launch journey connects discovery with store visits and the first meaningful in-app action.
BRANDVERIVO / SERVICE 17
App Marketing & Growth.
Plan the journey from app discovery to regular use. We scope launch activity, store visibility, acquisition and re-engagement around your app and its audience.
BUILT AROUND YOUR BUSINESS
Who it’s for.
App teams with a defined product, analytics access and clear activation or retention goals.
What we measure
Installs, acquisition costs, activation events, cohort retention and re-engagement.
WHAT WE CAN HELP WITH
Your service toolkit.
App Store Optimization (ASO)
Review app-store titles, descriptions, keywords and visual assets for relevance and clarity. Improve how your listing explains the app's value to people deciding whether to install it.
App-install advertising
Create paid acquisition campaigns aimed at relevant prospective users. Evaluate install costs alongside downstream actions where tracking is available, rather than treating every installation as equally valuable.
Onboarding and activation campaigns
Develop messages and campaigns that guide new users toward the app's key value. Focus on practical activation steps such as completing a profile, starting a trial or making a first booking.
Push-notification strategy
Plan useful notification topics, timing and audience segments with your app team. Permission-aware messaging aims to encourage relevant actions without overwhelming users with repetitive promotions.
Retention, re-engagement and app analytics
Examine how different user groups return, engage and drop off over time. Use those findings to shape re-engagement campaigns and test improvements to the ongoing user journey.
FROM BRIEF TO DELIVERY
A practical path forward.
Understand your starting point
Review your business goals, audience, current assets and access requirements. Agree on the priorities and how success will be assessed.
Turn the plan into action
Confirm deliverables and responsibilities, prepare the selected services and obtain your approval before launching work that needs it.
Make the next move informed
Review delivery and relevant performance indicators. Identify improvements and agree the next actions within your project or monthly scope.
Every engagement is scoped individually. Timelines, service quantities, revisions, access requirements, platform fees and reporting frequency are confirmed in your proposal. Outcomes depend on your market, offer, budget and implementation.
LET’S CONNECT THE DOTS
Make this part of
your growth plan.
Tell us about your business and we’ll discuss a suitable scope for app marketing & growth.
BETTER TOGETHER