Lead-generation strategy and landing pages
Define your target customer, offer and qualification criteria before choosing channels. Build a focused landing-page journey that explains the offer and collects the information your sales team needs.
BRANDVERIVO / SERVICE 09
Lead Generation & Sales Funnel Management.
Connect the steps between a campaign click and a sales conversation. We plan acquisition channels, landing pages and follow-up workflows around a shared definition of a qualified lead.
BUILT AROUND YOUR BUSINESS
Who it’s for.
Service businesses and sales teams that need clearer lead ownership and a consistent follow-up process.
What we measure
Qualified leads, conversion by funnel stage, cost per lead and acquisition cost where sufficient data exists.
WHAT WE CAN HELP WITH
Your service toolkit.
Meta and LinkedIn lead forms
Create platform-native lead forms with relevant questions and a clear follow-up expectation. Connect enquiries to an agreed review process so submitted forms can be assessed for quality.
Google Ads lead generation
Structure search campaigns around relevant customer needs and service intent. Align keywords, ads and landing pages, then review enquiry costs and quality to guide optimization.
Lead magnets, webinars and registrations
Develop a useful resource or event offer that gives relevant prospects a reason to register. Connect the registration journey with an appropriate follow-up plan after the download or event.
CRM setup and pipeline management
Organise enquiries into a CRM with agreed stages, fields and lead owners. A consistent pipeline helps your team see the next action and understand where opportunities are stalling.
Lead scoring, qualification and distribution
Use agreed business criteria to prioritise enquiries and assign them to the right person. Qualification questions and clear routing rules help sales teams focus effort where it is most relevant.
Automated follow-up workflows and reminders
Trigger follow-up tasks or approved messages when a lead reaches a defined stage. Timely reminders help your team maintain contact and avoid losing opportunities through missed next steps.
Sales funnel analysis
Review how prospects move between discovery, enquiry, qualification and sale. Identify stages with weak conversion and suggest targeted changes to the offer, page experience or sales follow-up.
Cost per lead (CPL) and customer acquisition cost (CAC) reporting
Calculate lead-generation costs and, where sales data supports it, customer acquisition costs. Explain how lead quality and conversion affect the commercial value of a campaign.
FROM BRIEF TO DELIVERY
A practical path forward.
Understand your starting point
Review your business goals, audience, current assets and access requirements. Agree on the priorities and how success will be assessed.
Turn the plan into action
Confirm deliverables and responsibilities, prepare the selected services and obtain your approval before launching work that needs it.
Make the next move informed
Review delivery and relevant performance indicators. Identify improvements and agree the next actions within your project or monthly scope.
Every engagement is scoped individually. Timelines, service quantities, revisions, access requirements, platform fees and reporting frequency are confirmed in your proposal. Outcomes depend on your market, offer, budget and implementation.
LET’S CONNECT THE DOTS
Make this part of
your growth plan.
Tell us about your business and we’ll discuss a suitable scope for lead generation & sales funnel management.
BETTER TOGETHER