Google Analytics 4 (GA4) setup
Configure Google Analytics 4 to understand how visitors use your website. Define useful events such as form submissions or booking actions so reports reflect business activity rather than page views alone.
BRANDVERIVO / SERVICE 12
Analytics, Tracking & Reporting.
See what your marketing is doing and where the next opportunity sits. We connect measurement tools, define useful events and turn channel data into actionable reports.
BUILT AROUND YOUR BUSINESS
Who it’s for.
Businesses running multiple channels or making decisions with fragmented tracking and reporting.
What we measure
Tracking coverage, event quality, reporting consistency and agreed business performance indicators.
WHAT WE CAN HELP WITH
Your service toolkit.
Google Tag Manager configuration
Organise website tracking tags and event triggers in Google Tag Manager. A structured setup makes measurement easier to maintain, with checks to reduce missing or duplicate events.
Google Search Console setup
Connect your website to Google Search Console and review indexing and search-performance information. Use query, page and coverage data to identify organic visibility opportunities and technical issues.
Google Ads conversion tracking
Define and test the website actions that should count as Google Ads conversions. Reliable event mapping helps evaluate campaigns against enquiries, purchases or other agreed goals.
Meta Pixel and Conversions API implementation where appropriate
Set up appropriate Meta browser and server-side event tracking for your website. Where both methods are used, event matching and deduplication help improve measurement while respecting your consent setup.
LinkedIn Insight Tag setup
Install and check the LinkedIn Insight Tag to support website audience measurement and conversion reporting. Use relevant business actions to assess LinkedIn campaign performance beyond clicks.
Call, form and WhatsApp enquiry tracking
Track measurable enquiry actions such as form completions, phone-link clicks and WhatsApp clicks. Reports distinguish an action taken on the website from a confirmed conversation or completed sale.
UTM campaign tracking
Create a consistent naming system for campaign links across ads, social posts, email and other channels. UTM parameters help identify which sources and campaigns bring visitors to your website.
Looker Studio dashboards
Combine selected marketing metrics into a readable Looker Studio dashboard. Filters and clear labels help you compare channels and periods without manually assembling the same report each month.
SEO, advertising, lead-quality and sales attribution reports
Bring channel performance and available sales data into a connected report. Explain lead quality, attribution limits and useful trends so budget decisions are based on more than isolated traffic numbers.
Monthly strategy reviews
Review the previous month's results against your agreed objectives. Discuss what changed, where enquiries are being lost and which campaign, content or tracking improvements to prioritise next.
FROM BRIEF TO DELIVERY
A practical path forward.
Understand your starting point
Review your business goals, audience, current assets and access requirements. Agree on the priorities and how success will be assessed.
Turn the plan into action
Confirm deliverables and responsibilities, prepare the selected services and obtain your approval before launching work that needs it.
Make the next move informed
Review delivery and relevant performance indicators. Identify improvements and agree the next actions within your project or monthly scope.
Every engagement is scoped individually. Timelines, service quantities, revisions, access requirements, platform fees and reporting frequency are confirmed in your proposal. Outcomes depend on your market, offer, budget and implementation.
LET’S CONNECT THE DOTS
Make this part of
your growth plan.
Tell us about your business and we’ll discuss a suitable scope for analytics, tracking & reporting.
BETTER TOGETHER